Comments on: 15 Action Items taken from IRWD 2010 http://www.aschroder.com/2010/03/15-action-items-taken-from-irwd-2010/ Notes on Ecommerce Web Development Mon, 06 Sep 2010 11:15:11 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Mark Hammersley http://www.aschroder.com/2010/03/15-action-items-taken-from-irwd-2010/comment-page-1/#comment-999 Mark Hammersley Thu, 11 Mar 2010 21:32:05 +0000 http://www.aschroder.com/?p=658#comment-999 Great post Ashley. I think you hit on something with search as Magento's native one is pretty crap. I have to spend a lot of time manually looking at the searches and creating redirects to the correct pages. Also I am finding that the position of the search box on the home page is very important. Mark Great post Ashley.

I think you hit on something with search as Magento’s native one is pretty crap. I have to spend a lot of time manually looking at the searches and creating redirects to the correct pages. Also I am finding that the position of the search box on the home page is very important.

Mark

]]> By: Robert http://www.aschroder.com/2010/03/15-action-items-taken-from-irwd-2010/comment-page-1/#comment-998 Robert Thu, 11 Mar 2010 20:30:19 +0000 http://www.aschroder.com/?p=658#comment-998 Great insights from the IRWD, Ashley. Thanks for taking the time to write them up. We are also working on ways to improve the customer experience on the sites we work on. Having intuitive product pages with the least amount of "noise" is something we put a lot of importance on. By noise I mean things that explain what the user needs to do. This should be taken care of by an intuitive design as much as possible. From experience, people don't really read most of the instructions in small type anyway. So, selecting product options needs to be as visual and intuitive as possible and feedback messages in case of error (and success) need to be obvious and context related. The problem is that this increases the cost of implementation considerably which sometimes is difficult to justify to the site owner. Great insights from the IRWD, Ashley. Thanks for taking the time to write them up.

We are also working on ways to improve the customer experience on the sites we work on. Having intuitive product pages with the least amount of “noise” is something we put a lot of importance on. By noise I mean things that explain what the user needs to do. This should be taken care of by an intuitive design as much as possible. From experience, people don’t really read most of the instructions in small type anyway. So, selecting product options needs to be as visual and intuitive as possible and feedback messages in case of error (and success) need to be obvious and context related.

The problem is that this increases the cost of implementation considerably which sometimes is difficult to justify to the site owner.

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