Archives For Hosting

I review hosting for web stores, particularly Magento hosting reviews. If you would like me to review your hosting contact me.

In my previous post I weighed up the benefits and limitations of Amazon’s Elastic Beanstalk hosting environment for Magento and took a very vague look at the costs. In this post I will run through the actual setup of a very basic Magento install ‘in the cloud‘ and the process of deploying changes. The goal for this initial setup is to keep everything bone stock as possible, we want minimal maintenance effort and an automated environment.

If we have some time at the end, we’ll do some stress testing of the platform to see how it handles customers. Benchmarks will have to wait, stay tuned.

The Tools

For this tutorial we’ll be working in a linux environment. I used a small EC2 server with the AWS default Linux AMI as the setup box, it’s nice and fast being on the same network as the Beanstalk platform. Make sure you have the following installed.

  • AWS EB tools, and the getting started guide
  • git, sudo yum install git
  • ruby, sudo yum install ruby
  • python 2.7, sudo yum install python27 – this one is a bit of a pain on the AWS default Linux AMI, you’ll need to hack in explicit use of the 2.7 binary in the AWS scripts. Or, heaven forbid, set it up properly and compile from source…

Once you have those in place, you should be ready to get Magento and the Beanstalk environment setup.
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In this post I’m going to introduce Amazon’s Elastic Beanstalk PHP environment as a platform for Magento. In particular I’ll cover the mechanics and economics of hosting Magento, along with it’s benefits and limitations as a platform. The goal here is to create an auto-pilot environment providing high availability and scalability.

But first, the background. With World Wide Access, we’ve always run our own EC2 instances, ELBs, database servers and memcached. We scale up the instance sizes or counts manually when required. When we started using AWS (in 2008) Elastic Beanstalk was not yet on the scene so we had no choice but to do it that way. But now we do have a choice and, thanks to some downtime in the last week, I’m prompted to gather some thoughts on a migration to a fully auto-pilot set-up. This post is my notes on Elastic Beanstalk and Magento with git for deployment. I’ll add a more detailed setup guide and some benchmarks in a future post – this one will be a bit more abstract, so go make yourself a cuppa.

About the Amazon’s Elastic Beanstalk

Beanstalk brings together various parts of Amazon’s infrastructure: AWS servers, scaling, load balancing and high availability, to give your applications an automated environment to run in with flexible server sizes and instance counts that make growing easy. You can do all the things Elastic Beanstalk does, by combining the separate parts yourself, but this is much easier, trust me.
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I haven’t reviewed a Magento host on my blog for a long, long, time. That’s not because I haven’t had a bunch of companies ask me to, but because none of them offered anything really compelling or different to my go-to-magento-hosting-recommendation, Nexcess.

Well, that was until a few weeks ago when MageMojo set me up with a demo account and invited me to take a test drive of their new Magento optimized hosting environment. A few features the Mojo team mentioned piqued my interest, so here I am, putting their Magento hosting platform to the test and reporting my findings.

Oh, and the free hosting, MageMojo have offered to give away 12 months of free Magento hosting as part of this review, that’s over $700 worth of magento hosting, quite a generous offer. Seeing as there’s a few hundred eager Magento users and developers that come by here, I thought it’d be a great prize to offer all of you. You have to read to the end to find out how to win it, hah!
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I received an email from a fellow Magento developer asking about hosting Magento in New Zealand – this post is about that email and my response because I think it will be useful to others asking the same questions. All of the Magento stores I’ve built to date have been overseas (read: not in New Zealand) – my experience so far has only been with building low latency sites for American customers and UK/Europe customers. The reason for this is that at World Wide Access we recognize the importance of an in-country webstore presence to customer experience (bandwidth and latency).

It was a little ironic then, that an American developer, Justin from Unify Digital contacted me for advice about building a Magento store for New Zealand customers – for the same reasons that we build our stores offshore. Here’s what Justin had to say:
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It’s been a while since I have done any of my Magento Hosting Reviews but I’ve finally gotten around to reviewing Crucial Web Hosting. Ages ago (I mean months) a reader specifically requested I review Crucial for their Magento hosting capability, and they were very keen to participate.

Crucial have gone ahead and pre-installed Magento on one of their split shared hosting programs. I’ll talk a little about what that means during the review. Crucial have also kindly offered to keep their Magento demo install up and running so that you guys can try the Crucial Magento demo out for yourselves.

In this Magento Hosting review, just as with my others I’ll be looking at the hosting proposition itself, the value and the price and how they stack up. I’ll also look at the responsiveness of their data centers and comment on the general access levels the hosting provides.

Crucial Web Hosting

I noticed that my last Magento Hosting Review became a bit of a monster and probably put a lot of people off because it was too long and not that well structured. This time I’ll try and give the whole review a little mini-index so that you can jump to the parts you actually want to read about, if you are not interested in the whole thing.

The Hosting

In this section I’ll discuss the actual hosting solution offered by Crucial. I’ll look at the hardware they’re operating, explain the notion of split-shared hosting and how that relates to other shared hosting solutions. I’ll try to weigh up the offering with other similar solutions for value.

Right off the bat the hardware offering is definitely high-end. The Crucual website claims “Quad Core Intel Xeon Harpertown 3.0 GHz, 32 GB DDR-2 RAM, 15K.5 RPM hard drives, and a Gigabit uplink”. I checked this out on the command line and sure enough 8 3GHz processors from cat /proc/cpuinfo! A look at the output of top on the box reveals the beast is hardly even raising an eyebrow at the work it’s doing, an avg 0% cpu usage and over half the RAM is free. Although this is a shared hosting solution, it is definitely not a machine that is being over worked or put under any pressure by too many clients having to share the same hardware.

Split-shared hosting is a way to divide up the available computer resources (the hardware) among more users without having to share the resources with so many people.

In a traditional shared hosting arrangement all of the users on a server are in the same ‘system’. That means they are basically all users on the same Linux box. If everyone is playing nice then there’s not too much of a problem with that. Provided the host is not overselling. The problem is that with so many clients on a box, if one of them has security problems, or get’s ‘slashdotted’ then the entire system is put at risk.

With split-shared hosting the single Linux box is virtualized into several small Linux boxes. Each is not a real server, but a virtual one isolated from the others by a special underlying piece of software. Each virtual server has it’s own allocated resources which means that if someone in a neighboring virtual server is slowing a server down, it will not affect your virtual server.

Does this really help? Well, yes and no, there is much less chance that you’ll be affected by the shenanigans of one of the clients you share with, when there are fewer of them, but you are fundamentally still sharing a server with others and exposed to the problems that can accompany that. So it’s better than pure shared hosting, but still no match for a VPS or an actual dedicated server.

Now that we know how the hosting works and how grunty the servers are, what do you get for your money? For $25/ month (less if you pay in advance) you get 50GB of bandwidth and 5Gb of storage space. With ecommerce I always think that if someone is doing 50GB of bandwidth they probably have tens of thousands of visitors and should be making enough sales to warrant a much bigger hosting solution, so bandwidth is probably nothing to worry about. With disk space, 5 gigs is probably more than enough for most webstores, even if you used ultra high-res product photos (say 300kb) and had 3 such images per product, that would be 4500 products (with leftover for the actual Store install etc). In general for small Magento stores the disk space and bandwidth will be adequate. For larger ones, do not look at shared hosting!

To put the price in context, for the same monthly amount you could get the SIP account from Nexcess which in my review I do really rave about. How does Crucial’s Magento hosting option stack up in the performance stakes against Nexcess’s Magento optimized SIP? Read on :)

The Performance

I normally look at page load time and latency when deciding how well a Magento host performs. To test latency I use the free and excellent service just-ping.com. The results of the test against the Crucial Demo server show that the ltency to large parts of the world in in and around that 100ms sweet spot. Us poor antipodeans in NZ, Aus and SA get a bit slow communication, but hey, no-one cares about that right?!

The Watchmouse service is excellent for looking at page load times. I have run the tests and the results are shown below:

WatchMouse test results for the Crucal Magento Demo

WatchMouse test results for the Crucal Magento Demo

And here is even more!

Even more WatchMouse test results for the Crucal Magento Demo

Even more WatchMouse test results for the Crucal Magento Demo

What’s interesting is that even though this is a shared host and there is no advertised performance optimizations carried out on the Magento install, the response times are snappy (around or under 1 second) in most places the tests are run from. That’s really good to see, and if you actually browse around the demo you’ll get a feel for how punchy the pages show up.

Access and Support

Of all the hosting companies I have dealt with I’d have to say I have never had any real problems with the service. Crucial is no exception, the contact I dealt with at Crucial has been polite and really helpful, setting up Magento and installing sample data, responding really quickly to emails and tickets and generally being the good host everyone says they are.

The server access is top notch as well. SSH access is granted by default, and the initial support ticket had all the access details required. Anyone who has approached me for Magento installation help/advice will know that as soon as someone tells me they only have cPanel or (far far worse) only Plesk access, I normally run for the hills and advise others to do the same. As far as I am concerned if you are serious about running a webstore and you want at any time to get a professional involved in support or customizing your store, you need to have the ability for them to access your server using SSH.

Conclusion

Geez this is really tough for me to say! On paper I’d say Nexcess’s SIP looks the better plan for the same money, it’s been optimized for Magento and offers slightly more value. But, I’ve tried out the Crucial demo, I’ve looked at Crucial’s server and I have to say it is as fast or faster, the support is great and I can’t really fault them either. In the end it will probably come down to preference. Both companies offer a money back first month, so perhaps you should sign up for both and decide for yourself based on your interaction with their support and sales team!

PS: As with my other reviews I’m inviting feedback from my readers on personal experiences with the hosting company, because often (as was the case with Simple Helix) the negative experiences that come out of the woodwork can be a real influence in the hosting choices we make.