ashley

I’m a software engineer based in Auckland, New Zealand. I build software products, particularly early-stage SaaS. I co-founded and built an ecommerce accounting service called A2X to become the world’s leading ecommerce integration for accurate ecommerce accounting. Currently working on a service to automate accounts receivable processes called Paidnice that intergates Xero and QuickBooks to business accounts receivable workflows.

My passion and experience is building products customers love with highly scalable integrations in a range of industries: finance and accounting (Stripe, Xero, QuickBooks, Sage and NetSuite), ecommerce (Amazon, Shopify, eBay, Etsy and Walmart).

There was a blog about ecommerce software and several open-source ecommerce tools I built here once upon a time, you can find the archive here if you want some nostalgia about Magento, AWS, Google Cloud or Ecommerce from 2008-2017.

These days I write articles here on software and business.

Articles